Following on from the last post in which I made a case that your short pitch is better delivered in images rather than your smiling face to camera. Not that there is anything wrong with your smiling face but the maxim remains that a picture is worth a 1000 words. So…if you link together a number of images in a storyboard then you might expect the 1000 word count to go far beyond that.
And if that doesn’t convince you, our ears take in approximately 11 % of information (possibly less) while our eyes absorb 80+% – remember that next time you pitch at an event and come ready with a URL for your visual pitch for them to watch later but also a mood board to accompany the pitch you are about to give them so that if you lose them then at least this might help.
Okay, back to Enter the Pitch competition I mentioned in last week’s post. The following year I make it to the finals with a different visual pitch called Kings of Urban which can be viewed by clicking here. Gone were the amateurish watercolour boards from my previous pitch (that served me well then) and now a more gritty feel for an urban drama set in black and white.
ps Oh yeah, when I went to Pinewood and got to pitch in the J.Arthur Rank boardroom, I made sure each person on the table had the mood board in front of them – takeaway from today? Repeat after me: a picture is worth a 1000 words 🙂